Privacy policy
Last Updated on 12/02/2023
This privacy policy sets out how ScubaData Limited ("ScubaData") uses and protects any information that you give ScubaData when you use this website: https://scubadata.co.uk/
ScubaData is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
ScubaData may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
This Privacy Policy Explains:
• What we collect
• What we do with the information we gather
• How long we keep your personal information
• Your rights
• Security
• How we use cookies
• Links to other websites
• How to complain
• How to contact us
• California Consumer Rights and Choices
What we collect
When you create an account, submit a form, visit our site or use our services, we may collect the following categories of personal information:
• Personal identifiers, contacts and characteristics (for example, name and contact details such as your address and/or telephone number)
• Online identifiers
• Business email address
• Usernames, password, other login information
• Job title (optional)
• Telephone number (optional)
It is important to note that any information that is marked as optional, the user has the right to not provide it, and it should not affect the service provided by the website.
We may also automatically collect information such as:
• Technical information including but not limited to the Internet Protocol (IP) address used to connect your computer to the Internet, source domain names, your login information, browser type and version, time zone setting, length of time spent on our Site(s), operating system, and platform.
• Uniform Resource Locators (URL) including but are not limited to, specific web pages, clickstream to, through, and from our Site(s) including date and time, anything you viewed or searched for, page response times, download errors, length of visits to certain pages, and any phone number used to call our customer service number.
We do not collect or store payment details from you. Our third-party payment processor, Stripe, stores all payment data, and you should review their privacy policies and contact them directly for any queries.
We obtain the categories of personal information listed above from the following of sources:
• Directly from you or our clients. For example, from forms you complete or products and services you purchase.
• Indirectly from you. For example, from observing your actions on our site.
What we do with the information we gather
We use, store and process the personal information we collect to:
• Understand your needs, provide you with a better service and products, and inform our marketing practices.
• Register you as a customer.
• Perform our obligations under a contract with you.
• Process your requests.
• Apply the terms of our user agreements.
• Inform our product development, site development and improve our services.
• Where relevant, provide technical support.
• Where relevant, cooperate with law enforcement requests as may be required by applicable law, court orders or governmental regulations.
• Manage our business needs, such as account management, client reporting, site administration, corporate governance.
• Any other basis that lawfully entitled us to process your personal information.
Certain privacy laws, such as the EU or the UK General Data Protection Regulation ("GDPR"), require that we inform you of the legal bases for our processing of your personal information. We process personal information under the following legal bases:
1. Consent: You have given clear and informed consent for your personal information to be collected, used, and shared for a specific purpose.
2. Contract: The processing of personal information is necessary for the performance of a contract with you such as the terms and conditions of creating and using an account on our site.
3. Legal obligation: The processing of personal information is necessary for us to comply with a legal or regulatory obligation that we are subject to.
4. Legitimate interests: The processing of personal information is necessary for our legitimate interests.
We may send you information about products and services of ours that might be of interest to you. You may opt out of these communications by following the instructions in the email or contacting us at contact@scubadata.co.uk.
We will not sell or rent your personal information to third parties. We will only share your personal information with third parties if it is necessary to complete a transaction or if we are required to do so by law.
We generally do not rely on consent as the legal basis for processing your personal information. When we do, you have the right to withdraw consent at any time. Please contact us at contact@scubadata.co.uk to withdraw your consent.
We will not use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
How long do we keep your personal information?
We only hold your personal information for as long as necessary for the purposes outlined in this privacy policy unless a longer retention is required by law (such as tax, accounting, or other legal requirements). We will delete or anonymise your personal information when we no longer have a legitimate business reason to process it.
Your rights
Under certain data protection laws, you have rights including:
• Your right of access - You have the right to ask us for copies of your personal information.
• Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one calendar month to respond to you. It may take us longer than one calendar month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.
We may need to request information from you to help us confirm your identity. This is to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request.
Please contact us at contact@scubadata.co.uk if you wish to make a request.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online, including restricting access to personal information to our employees or service providers on a "need-to-know" basis.
However, please note that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, the transmission of personal information to and from our sites is at your own risk. You should only access the services within a secure environment.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at:
contact@scubadata.co.uk, or
ScubaData Limited
You can also complain to the ICO if you are unhappy with how we have used your personal information.
The ICO's address:
Information Commissioner's Office
Wycliffe House,
Water Lane,
Wilmslow,
Cheshire,
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk/
How to contact us
If you have any questions regarding our privacy practices, the use of your personal information, or about this Privacy Policy, please contact us at contact@scubadata.co.uk.
California Consumer Rights and Choices
The California Privacy Rights Act of 2020 (CPRA) came into effect on January 1, 2023. CPRA enhances and builds upon the California Consumer Privacy Act of 2018 (CCPA). CCPA and CPRA provide California residents with specific rights regarding their personal and sensitive personal information.
Within the last twelve (12) months, we may have collected the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name and login information, Social Security number, driver's licence number, passport number, or other similar identifiers. |
| Contractual information. | Information collected as part of the products and services we provide to you. |
| Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
| Internet or other similar network activity. | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. |
In the preceding twelve (12) months, ScubaData may have disclosed personal information for a business purpose to the following categories of third parties:
| Category | Category of Third-Party Recipients |
|---|---|
| Business Purpose Disclosure | |
| Identifiers. | Our affiliates, vendors, consultants, and other service providers. Professional advisors or consultants. |
| Commercial information. | Our affiliates, vendors, consultants, and other service providers. Professional advisors or consultants. |
| Internet or other similar network activity. | Our affiliates, vendors, consultants, and other service providers. |
In the preceding twelve (12) months we have not "sold" or "shared" personal information for the purposes of the CPRA. ScubaData does not sell or share the personal information of its employees, contractors, customers, third parties, or any other affiliation to others.
We do not have actual knowledge that we sell or share personal information of minors under 16 years of age. ScubaData does not conduct business directly with individual consumers. Our business dealings are business-to-business (B2B).
California residents have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months, including the Right to:
• Know which categories of personal information are being collected.
• Know the categories of sources for the personal information being collected.
• Know if personal information is being sold or shared, and to whom.
• Know the business or commercial purpose for collecting, selling, or sharing personal information.
• Object to the sale of personal information.
• Access one's own personal information.
• Equal service and price, even for consumers who exercise their privacy rights.
• Request deletion of personal information that we collected from you, subject to certain exceptions.
• Correct inaccurate personal information.
• Limit the use and disclosure of sensitive personal information.
A right to know request may only be submitted twice within a 12-month period.
We will never charge you or discriminate against you for choosing to exercise your rights. We will make reasonable efforts to comply with all consumer rights requests. Only you or a person registered with the California Secretary of State that you authorise to act on your behalf, may make a verifiable consumer request related to your personal information.
An authorised agent can make a request on behalf of a California residents by providing a power of attorney valid under California law, or providing: (i) proof that the consumer authorised the agent to do so; (ii) verification of their own identity with respect to a right to know categories, right to know specific pieces of personal information, or requests to delete outlined above; and (iii) direct confirmation that the consumer provided the authorised agent permission to submit the request.
ScubaData reserves the right to verify your identity before any request to know, access, update, correct or delete your personal information is processed by us. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorised representative, as well as describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will verify your identity to a reasonable degree of certainty by matching the data points provided by you against information in our systems which are considered reasonably reliable for the purposes of verifying a consumer's identity.
Businesses have 45 days to respond to a consumer rights request. An extension period of up to an additional 90 days may be permitted. In this case, we will notify you and keep you updated.
All California Consumer Rights requests including deletion requests can be emailed directly to contact@scubadata.co.uk.
This section does not address or apply to our handling of:
• Publicly available information from government records.
• Information excluded from the CPRA's scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), or the Gramm-Leach-Bliley Act (GLBA).
• De-identified or aggregated consumer information. De-identified information is data that has had all personally identified information removed from it. Aggregated information is numerical or non-numerical information that is compiled into data summaries or summary reports for data statistics or public reporting.
